Domino’s launches ‘Fifty Shades of Grey’ ad
BY JEANETTE SETTEMBRE
NEW YORK DAILY NEWS
Domino’s print ad in Israel uses BDSM imagery inspired by ‘Fifty Shades of Grey’ to sell its new Sriracha pizza.
The world’s leading pizza chain is cashing in on the “Fifty Shades of Grey” craze with a kinky BDSM ad to sell its “super spicy” Sriracha pizza.
The kinky campaign features a disturbingly realistic human tongue bound, gagged and clad in leather lingerie, surrounded by instruments of torture.
The print ad running in Israel reads, “You’re going to suffer and enjoy every moment.”
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http://www.nydailynews.com/life-style/eats/domino-launches-fifty-shades-grey-ad-article-1.2094877