#BoycottTarget: Company Reports a 7.2% Decrease in Revenue

American Family Association


Target allows men to use the same restroom and changing rooms as women and little girls. More than 1.4 million people have signed the pledge to boycott Target until the retail giant changes its policy.

Since April, Target’s stock has dropped from $84 per share to $67 per share. A nearly 20% drop in stock value.

Today, Target released dismal second quarter earnings which included the time-period in which the boycott began. A few key takeaways, according to a report from Market Watch:

  • Target (TGT), stock dropped dramatically in premarket trading on Wednesday
  • For the quarter that ended July 30, earnings fell to $680 million, or $1.16 a share, from $753 million, or $1.18 a share, in the same period a year ago
  • Revenue fell 7.2% to $16.17 billion
  • Same-store sales declined 1.1%

AFA has met with Target on two occasions, once at their corporate headquarters and once at their annual shareholder meeting but we still believe Target doesn’t value the safety of families because they’ve refused to take back this dangerous policy. Because Target refuses to address our concerns, the boycott will remain.

You can see examples of what Target’s dangerous policy can and has led to at www.afa.net/target.

After seeing Target’s latest earnings report, the retailer can’t afford to have millions of families shopping with their competitors. The privacy and protection of women and children is important and that is why we will continue to stand against Target for its reckless policy.


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Tim Wildmon, President

American Family Association

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