{"id":89597,"date":"2017-11-17T22:21:54","date_gmt":"2017-11-18T02:21:54","guid":{"rendered":"https:\/\/stateofthenation2012.com\/?p=89597"},"modified":"2017-11-18T15:29:16","modified_gmt":"2017-11-18T19:29:16","slug":"zuckerberg-in-the-msm-crosshairs-just-where-he-belongs","status":"publish","type":"post","link":"https:\/\/stateofthenation2012.com\/?p=89597","title":{"rendered":"Zuckerberg in the MSM crosshairs&#8212;just where he belongs"},"content":{"rendered":"<h1>Mark Zuckerberg&#8217;s Long Litany Of Failings &#8211; Mainstream Media Turns On Social Media<\/h1>\n<p><!--more-->ZeroHedge.com<\/p>\n<p><strong>The mainstream media is a fickle beast beholden to the direction of the prevailing political winds.<\/strong>Unfortunately for Facebook, Google and Twitter, those winds have turned about face in recent weeks as the political establishment thrashes about in its misguided efforts to prove that \u2013 aided by social media &#8211; Russia changed the course of the 2016 presidential election. While Facebook\u2019s share price has suffered very little so far, the mainstream media is going to work on the reputations of Facebook and its billionaire founder. For example, according to Vanity Fair last month.<\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p><strong><em>&#8220;\u2026the tech giant is broadly focused on repairing its reputation following revelations that its platform was weaponized by Russia in the 2016 election.&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p><em>\u201cWeaponized\u201d seemed a very strong word to use.<\/em><\/p>\n<p><strong>With the social media platform deemed \u201cfair game\u201d in the mainstream media, the\u00a0<a href=\"http:\/\/www.ft.com\/content\/580f18d6-c951-11e7-aa33-c63fdc9b8c6c\">Financial Times<\/a>has lined up Mark Zuckerberg in its crosshairs.<\/strong>\u00a0The FT journalist who penned the piece on Zuckerberg, Edward Luce, is cut from establishment cloth\u2026and then some. Luce is the son of Richard Luce, now Baron Luce, the former MP, former Lord Chamberlain to the Queen and Knight of the Garter. Edward Luce read PPE at Oxford, took a sabbatical as a speech writer for Larry Summers and is the FT\u2019s chief US commentator.<\/p>\n<p>We are no fans of Zuckerberg and sympathise with some of it, but we recognise a hatchet job when we see it. In the article, Luce accuses Zuckerberg of&#8230;<\/p>\n<p><strong>Self-evident observation, or \u201cstating the bleeding obvious\u201d, to use the English vernacular:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>Here is what Mark Zuckerberg learned from his 30-state tour of the US: polarisation is rife and the country is suffering from an opioid crisis. Forgive me if I have to lie down for a moment. Yet it would be facile to tease Mr Zuckerberg for his self-evident observations. Some people are geniuses at one thing and bad at others. Mr Zuckerberg is a digital superstar with poor human skills.<\/p><\/blockquote>\n<p><strong>Political inadequacy and insincerity:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>Facebook\u2019s co-founder is not the first Silicon Valley figure to show signs of political inadequacy &#8211; nor will he be the last. But he may be the most influential. He personifies the myopia of America\u2019s coastal elites: they wish to do well by doing good. When it comes to a choice, the \u201cdoing good\u201d bit tends to be forgotten. There is nothing wrong with doing well, especially if you are changing the world. Innovators are rightly celebrated. But there is a problem with presenting your prime motive as philanthropic when it is not. Mr Zuckerberg is one of the most successful monetisers of our age. Yet he talks as though he were an Episcopalian pastor. \u201cProtecting our community is more important than maximising our profits,\u201d Mr Zuckerberg said this month after Facebook posted its first ever $10bn quarterly earnings result \u2014 an almost 50 per cent year-on-year jump.<\/p><\/blockquote>\n<p><strong>Self-promotion, acting like a Soviet dictator and losing touch with ordinary people:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>When a leader goes on a \u201clistening tour\u201d it means they are marketing something. In the case of Hillary Clinton, it was herself. In the case of Mr Zuckerberg, it is also himself. Making a surprise announcement that Mr Zuckerberg would be having dinner with an ordinary family is the kind of thing a Soviet dictator would do \u2014 down to the phalanx of personal aides he brought with him. This is not how scholars find out what ordinary families are thinking. Nor is it a good way to launch a political campaign. Ten months after Mr Zuckerberg began his tour, speculation of a presidential bid has been shelved. Say what you like about Donald Trump but he knows how to give the appearance of understanding ordinary people.<\/p><\/blockquote>\n<p><strong>Helping Russia in its attempts to secure Trump\u2019s election victory:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>More to the point, Facebook has turned into a toxic commodity since Mr Trump was elected. Big Tech is the new big tobacco in Washington. It is not a question of whether the regulatory backlash will come, but when and how. Mr Zuckerberg bears responsibility for this. Having denied Facebook\u2019s \u201cfilter bubble\u201d played any role in Mr Trump\u2019s victory \u2014 or Russia\u2019s part in helping clinch it \u2014 Mr Zuckerberg is the primary target of the Democratic backlash. He is now asking America to believe that he can turn Facebook\u2019s news feed from an echo chamber into a public square. Revenue growth is no longer the priority. \u201cNone of that matters if our services are used in a way that doesn\u2019t bring people closer together,\u201d he says.<\/p><\/blockquote>\n<p><strong>Avoiding Tax (indirectly via Facebook) and masking self-interest:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>How will Mr Zuckerberg arrange this Kumbaya conversion? By boosting the community ties that only Facebook can offer. Readers will forgive me if I take another lie down. Mr Zuckerberg suffers from two delusions common to America\u2019s new economy elites. They think they are nice people \u2014 indeed, most of them are. Mr Zuckerberg seems to be, too. But they tend to cloak their self-interest in righteous language. Talking about values has the collateral benefit of avoiding talking about wealth. If the rich are giving their money away to good causes, such as inner city schools and research into diseases, we should not dwell on taxes. Mr Zuckerberg is not funding any private wars in Africa. He is a good person. The fact that his company pays barely any tax is therefore irrelevant.<\/p><\/blockquote>\n<p><strong>Destroying communities and the noble profession of journalism:<\/strong><\/p>\n<blockquote>\n<div class=\"quote_start\">\n<div><\/div>\n<\/div>\n<div class=\"quote_end\">\n<div><\/div>\n<\/div>\n<p>The second liberal delusion is to believe they have a truer grasp of people\u2019s interests than voters themselves. In some cases that might be true. It is hard to see how abolishing health subsidies will help people who live in \u201cflyover\u201d America. But here is the crux. It does not matter how many times Mr Zuckerberg invokes the magic of online communities. They cannot substitute for the real ones that have gone missing. Bowling online together is no cure for bowling offline alone. The next time Mr Zuckerberg wants to showcase Facebook, he should invest some of his money in an actual place. It should be far away from any of America\u2019s booming cities \u2014 say Youngstown, Ohio. For the price of a couple of days\u2019 Facebook revenues, he could train thousands of people. He might even fund a newspaper to make up for social media\u2019s destruction of local journalism. The effect could be electrifying. Such an example would bring a couple more benefits. First, it would demonstrate that Mr Zuckerberg can listen, rather than pretending to. Second, people will want to drop round to his place for dinner.<\/p><\/blockquote>\n<p>Having dinner with Mark Zuckerberg was\u00a0<em>way down<\/em>\u00a0the list at ZH, with top choices including Donald Trump, Vladimir Putin, Neil Young, Bruce Springsteen, Margaret Thatcher (if she was still alive), David Bowie (if he was still alive), John Lennon (ditto) and John F. Kennedy (ditto).<\/p>\n<p><strong>While we are finding the FT\u2019s attempts at ridiculing Zuckerberg and his company entertaining, we are questioning whether it merely reflects the shifting political winds.\u00a0<\/strong>Maybe there is more to it. When Pearson sold the Financial Times in 2015 after being the \u201cproud proprietor\u201d for almost 60 years, it cited the \u201cinflection point in media, driven by the explosive growth of mobile and social\u201d.<\/p>\n<p>___<br \/>\n<a href=\"http:\/\/www.zerohedge.com\/news\/2017-11-17\/mark-zuckerbergs-long-litany-failings-mainstream-media-turns-social-media\">http:\/\/www.zerohedge.com\/news\/2017-11-17\/mark-zuckerbergs-long-litany-failings-mainstream-media-turns-social-media<\/a><\/p>\n<div class=\"node-links\">\n<div class=\"taxonomy-links\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg&#8217;s Long Litany Of Failings &#8211; Mainstream Media Turns On Social Media<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89597","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/89597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=89597"}],"version-history":[{"count":0,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/89597\/revisions"}],"wp:attachment":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=89597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=89597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=89597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}