{"id":57947,"date":"2016-11-28T13:36:28","date_gmt":"2016-11-28T17:36:28","guid":{"rendered":"https:\/\/stateofthenation2012.com\/?p=57947"},"modified":"2017-01-04T08:15:09","modified_gmt":"2017-01-04T12:15:09","slug":"mark-zuckerberg-outlines-facebooks-ideas-to-battle-fake-news","status":"publish","type":"post","link":"https:\/\/stateofthenation2012.com\/?p=57947","title":{"rendered":"Mark Zuckerberg outlines Facebook\u2019s ideas to battle fake news"},"content":{"rendered":"<p><!--more--><\/p>\n<div id=\"attachment_57949\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57949\" class=\"wp-image-57949 size-large\" src=\"https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs-1024x616.jpg\" alt=\"imrs\" width=\"640\" height=\"385\" srcset=\"https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs-1024x616.jpg 1024w, https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs-300x181.jpg 300w, https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs-768x462.jpg 768w, https:\/\/stateofthenation2012.com\/wp-content\/uploads\/2016\/11\/imrs.jpg 1484w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-57949\" class=\"wp-caption-text\">People are silhouetted as they pose in front of a screen projected with a Facebook logo. (Dado Ruvic\/Reuters)<\/p><\/div>\n<p>A week after <a href=\"http:\/\/www.facebook.com\/zuck\/posts\/10103253901916271\">trying to reassure the public<\/a> that\u00a0it was \u201cextremely unlikely hoaxes changed the outcome of this election,\u201d Facebook founder Mark Zuckerberg outlined several\u00a0ways the company might try to stop the spread of\u00a0fake news on the platform in the future.<\/p>\n<p>\u201cWe\u2019ve been working on this problem for a long time and we take this responsibility seriously. We\u2019ve made significant progress, but there is more work to be done,\u201d Zuckerberg wrote in a Friday night post <a href=\"http:\/\/www.facebook.com\/zuck\/posts\/10103269806149061\">on his own Facebook page<\/a>. He then named seven approaches the company was considering to address the issue, including warning labels on false stories, easier user reporting methods and the integration of third-party verification.<\/p>\n<p class=\"interstitial-link\"><i>[<a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/11\/17\/facebook-fake-news-writer-i-think-donald-trump-is-in-the-white-house-because-of-me\/\">Facebook fake-news writer: \u2018I think Donald Trump is in the White House because of me\u2019<\/a>]<\/i><\/p>\n<p>\u201cThe problems here are complex, both technically and philosophically,\u201d he cautioned, repeating the company\u2019s long-standing aversion to becoming the \u201carbiters of truth\u201d \u2014 instead preferring to rely on third parties and users to make those distinctions.<\/p>\n<p>\u201cWe need to be careful not to discourage sharing of opinions or mistakenly restricting accurate content,\u201d he said.<\/p>\n<p>While none of the listed ideas are particularly specific, Zuckerberg\u2019s post\u00a0does provide more details on the company\u2019s thinking about the problem of fake news.<\/p>\n<p>Facebook\u2019s concern with fake news predates the 2016 elections.\u00a0Hoaxes have <a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2015\/01\/06\/why-that-facebook-copyright-hoax-will-never-ever-die\/\">long plagued<\/a> the site\u2019s algorithms, which incentivize the creation of content that its users would like to share, true or not.<\/p>\n<p>But fake news \u2014 and specifically, Facebook\u2019s role in spreading it \u2014 became a story of wide interest just after the elections, when critics accused the platform of influencing voters by allowing political hoaxes to regularly go viral \u2014 particularly those favorable to President-elect Donald Trump.\u00a0<a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/11\/11\/mark-zuckerberg-denies-that-fake-news-on-facebook-influenced-the-elections\/\">Zuckerberg has strongly denied that this was true<\/a>,\u00a0saying last week that the idea that Facebook influenced the elections in this way is \u201cpretty crazy,\u201d and that fake news\u00a0\u201csurely had no impact\u201d on the outcome.<\/p>\n<p>Zuckerberg did not contradict this\u00a0denial Friday, but his post reflects Facebook\u2019s growing acknowledgment that it\u2019s going to have to do a lot more about the plague of hoaxes and fake stories on the platform. On Monday, Facebook announced it was going to crack down on fake news sites that use its ad services to profit off hoaxes.<\/p>\n<p class=\"interstitial-link\"><i>[<a href=\"http:\/\/www.washingtonpost.com\/business\/economy\/why-facebook-and-google-are-struggling-to-purge-fake-news\/2016\/11\/15\/85022897-f765-422e-9f53-c720d1f20071_story.html\">Why Facebook and Google are struggling to purge fake news<\/a>]<\/i><\/p>\n<p>One of the ideas Zuckerberg presented Friday indicates that the company wants to go further in \u201cdisrupting fake news economics,\u201d and is considering more policies like the one it just announced, along with stronger \u201cad farm detection.\u201d<\/p>\n<p>Another promises stronger detection of misleading content. \u201cThis means better technical systems to detect what people will flag as false before they do it themselves,\u201d Zuckerberg wrote.<\/p>\n<p>News Feed can <a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/10\/12\/facebook-has-repeatedly-trended-fake-news-since-firing-its-human-editors\/?tid=a_inl\">already make some guesses<\/a> about whether a post is authentic based on the user behavior around it. On Friday, Zuckerberg specified that Facebook currently watches for things like \u201cpeople sharing links to myth-busting sites such as Snopes\u201d to determine whether a post might be misleading or false. Zuckerberg didn\u2019t go into specifics about what more Facebook might be looking to do on this front.<\/p>\n<div id=\"fn7MRb2pmDyd3q\" class=\"moat-trackable pb-f-theme-normal pb-1 pb-feature pb-layout-item pb-f-page-newsletter-inLine\" data-chain-name=\"no-name\" data-feature-name=\"no-name\" data-feature-id=\"page\/newsletter-inLine\">\n<div class=\"newsletter-inline-unit keywordExists\">\n<div class=\"signup-module row\">\n<div class=\"title-container col-xs-8\">\n<p class=\"headline\"><i>[<a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/11\/18\/this-is-how-the-internets-fake-news-writers-make-money\/\">This is how Facebook\u2019s fake-news writers make money<\/a>]<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Facebook also indicated that it\u2019s trying to find ways to rely more on users and third parties to help flag and classify fake\u00a0stories. Zuckerberg listed \u201ceasy reporting\u201d methods for users, and listening more to \u201cthird party verification\u201d services like fact checking sites. Zuckerberg also said Facebook was considering how to use third-party and user reports of fake news as a source for displaying warnings on fake or misleading content.<\/p>\n<p>The site would also improve the quality of articles that appear in \u201crelated articles\u201d under news stories that are posted to Facebook. And, Zuckerberg said, Facebook would \u201ccontinue to work with journalists and others in the news industry\u201d on the issue.<\/p>\n<p>While Facebook has attracted the majority of scrutiny this week, the platform is <a href=\"http:\/\/www.washingtonpost.com\/business\/economy\/why-facebook-and-google-are-struggling-to-purge-fake-news\/2016\/11\/15\/85022897-f765-422e-9f53-c720d1f20071_story.html\">hardly the only company<\/a> struggling to address the spread of fake news on the Internet. On Monday,\u00a0the top Google hit for the search \u201cfinal election count\u201d was a site falsely reporting that Trump had won the popular vote. Like Facebook, Google has also taken steps this week to try to stop fake news writers from\u00a0using their ad services\u00a0to make money.<\/p>\n<p>___<br \/>\n<a href=\"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/11\/19\/mark-zuckerberg-outlines-facebooks-ideas-to-battle-fake-news\/#comments\">http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/11\/19\/mark-zuckerberg-outlines-facebooks-ideas-to-battle-fake-news\/#comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57947","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/57947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57947"}],"version-history":[{"count":0,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/57947\/revisions"}],"wp:attachment":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}