{"id":57173,"date":"2016-11-19T15:00:43","date_gmt":"2016-11-19T19:00:43","guid":{"rendered":"https:\/\/stateofthenation2012.com\/?p=57173"},"modified":"2016-11-19T15:01:16","modified_gmt":"2016-11-19T19:01:16","slug":"inside-gab-the-new-twitter-alternative-championed-by-the-alt-right","status":"publish","type":"post","link":"https:\/\/stateofthenation2012.com\/?p=57173","title":{"rendered":"Inside Gab: The New Twitter Alternative Championed By The Alt-Right"},"content":{"rendered":"<h3>A dispatch from the new censorship-defying social network in the wake of &#8220;the purge&#8221; of alt-right users on Facebook and Twitter this week.<\/h3>\n<p><!--more--><\/p>\n<p>CALE GUTHRIE WEISSMAN<br \/>\nFastCompany.com<\/p>\n<p>The purge is happening. At least according to the universe of alt-right users on social media: Many of them claim that in recent days their Twitter accounts <a href=\"http:\/\/www.usatoday.com\/story\/tech\/news\/2016\/11\/15\/twitter-suspends-alt-right-accounts\/93943194\/\" target=\"_blank\">have been suspended<\/a> and that their posts on Facebook are not being promoted or shared like they used to. It\u2019s all part of a crackdown on &#8220;fake news&#8221; in the wake of reports that misleading reports shared on Facebook and Twitter helped influence the election. To many, these efforts are an overdue attempt to maintain online civility. But to others it\u2019s blatant censorship.<\/p>\n<h4 class=\"pullquote\" style=\"padding-left: 60px;\"><strong><q>&#8220;Hateful and harassment are subjective terms.&#8221;<\/q><\/strong><\/h4>\n<p>For those alt-right individuals and other social media refugees who feel that their views are suppressed, there\u2019s a new social network that promises a digital space for completely free and unfettered communications. Gab, a platform that looks and feels like a combination of Twitter and Reddit, is meant to &#8220;put people first and promote people first,&#8221; as it was described to me by its founder. And this week, it\u2019s been attracting thousands of users, many of them alt-righters exiled from Facebook and Twitter, though its founder insists that it aims to expand beyond that community and build a more diverse audience. Even Richard Spencer, who leads the far-right National Policy Institute think tank and is widely credited with inventing the term &#8220;alt-right&#8221; <a href=\"http:\/\/www.theguardian.com\/media\/2016\/nov\/17\/gab-alt-right-social-media-twitter\" target=\"_blank\">had his Twitter account suspended on Tuesday<\/a> and soon increased the frequency of his posts on Gab.<\/p>\n<p>Gab is the brainchild of Andrew Torba, an adtech startup founder who now lives in Austin after a stint in Silicon Valley. He found the politically progressive atmosphere of the Bay Area to be stifling, making him uncomfortable about expressing his views, and he moved to Texas to help build his fledgling social network. He was once a member of Y Combinator (he was <a href=\"http:\/\/www.buzzfeed.com\/nitashatiku\/trump-supporting-startup-ceo-kicked-out-of-y-combinator\" target=\"_blank\">recently ousted<\/a>), and has now taken on the mission of fixing what he sees as the censorship that plagues online spaces. The tipping point that pushed him to leave the tech bubble and start Gab came earlier this year, when he read that several Facebook employees had come forward to divulge that the network\u2019s trending topics section was actively <a href=\"http:\/\/gizmodo.com\/former-facebook-workers-we-routinely-suppressed-conser-1775461006\" target=\"_blank\">suppressing conservative news<\/a>. &#8220;I knew I had to take action,&#8221; Torba says.<\/p>\n<p>So he created Gab, which is similar to Twitter in that users can only write a limited number of characters (up to 300) in a single post and also mimics Reddit in that these posts can be up-voted or down-voted.<\/p>\n<h4><a name=\"What_Is_Gab\"><\/a>WHAT IS GAB?<\/h4>\n<p>Thus far the social network is in closed beta. Torba says it has about 56,000 users along with a waitlist of over 120,000. When Gab first launched in August, it got a little bit of press. But with the election now over there seems to be renewed interest in the platform. Torba tells me that this past Tuesday was the biggest day the site has seen for signups, with more than 5,000 people showing interest in that 24-hour period alone.<\/p>\n<figure class=\"inline-large inline inline column-container processed\">\n<div class=\"image-wrapper\">\n<p><img decoding=\"async\" src=\"http:\/\/c.fastcompany.net\/multisite_files\/fastcompany\/inline\/2016\/11\/3065777-inline-gabpopularpagescreenshot.png\" \/><\/p>\n<div class=\"overlay\"><\/div>\n<\/div>\n<\/figure>\n<p>This surge in interest very likely has to do with the ongoing debate over fake news and offensive speech on Twitter and Facebook. Earlier this week, Twitter <a href=\"http:\/\/www.usatoday.com\/story\/tech\/news\/2016\/11\/15\/twitter-suspends-alt-right-accounts\/93943194\/\" target=\"_blank\">shut down many accounts<\/a> deemed to be offensive or hateful. And Facebook reportedly has a <a href=\"http:\/\/www.buzzfeed.com\/sheerafrenkel\/renegade-facebook-employees-form-task-force-to-battle-fake-n\" target=\"_blank\">renegade internal task force<\/a> working to suppress &#8220;fake news,&#8221; much of which was conservative content. On Gab, these steps are akin to censorship and are called &#8220;The Purge,&#8221; and highlights the hypocrisy of supposedly open platforms like Twitter and Facebook.<\/p>\n<aside class=\"sidebar right\">\n<div class=\"sidebar-inner\">\n<h2><a name=\"Related\"><\/a>Related<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.fastcompany.com\/3065680\/most-innovative-companies\/with-twitters-updated-mute-feature-you-can-dismiss-yourself-from-c\" target=\"_self\">With Twitter&#8217;s Updated Mute Feature, You Can Dismiss Yourself From Conversations<\/a><\/li>\n<li><a href=\"http:\/\/news.fastcompany.com\/twitter-has-begun-suspending-major-alt-right-accounts-4025147\" target=\"_self\">Twitter Has Begun Suspending Major Alt-Right Accounts<\/a><\/li>\n<li><a href=\"http:\/\/www.fastcodesign.com\/3065565\/what-responsibility-does-design-bear-for-the-trump-era\" target=\"_self\">Trump Exposes A Fatal Flaw In User-Friendly Design<\/a><\/li>\n<li><a href=\"http:\/\/www.fastcompany.com\/3065521\/election-2016\/yes-facebook-provided-a-safe-place-for-the-disinformation-that-fueled-trumps-r\" target=\"_self\">Yes, Facebook Provided A Safe Place For The Disinformation That Fueled Trump\u2019s Rise<\/a><\/li>\n<li><a href=\"http:\/\/www.fastcompany.com\/3065580\/how-we-got-to-post-truth\" target=\"_self\">How We Got To Post-Truth<\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<p>According to Torba, the real issue with this crackdown is that what constitutes unacceptable conduct is subjective and depends on the eye of the beholder. &#8220;Hateful and harassment are subjective terms,&#8221; he tells me. In his eyes it shouldn\u2019t be a company\u2019s job to decide what is offensive and what isn\u2019t\u2014especially if the ethos of the organization is to provide an open communicative platform. Gab gives users the ability to mute words they don\u2019t like or accounts they don\u2019t want to see, but the entire point is that it\u2019s user-controlled. (Ironically, Gab\u2019s moderation tools that allow users to mute specific words\u2014sans the ability to block users\u2014are similar to the steps Twitter just implemented to beef up its anti-harassment program.)<\/p>\n<h4><a name=\"Related_Video_What_Is_Facebook_Doing_to_Combat_Fake_News\"><\/a>RELATED VIDEO: WHAT IS FACEBOOK DOING TO COMBAT FAKE NEWS?<\/h4>\n<figure class=\"inline-video inline inline column-container\">\n<div class=\"image-wrapper\">\n<div class=\"fluid-width-video-wrapper\"><iframe loading=\"lazy\" id=\"videoEmbedTwistage1\" class=\"fastcoVideoEmbed\" src=\"http:\/\/www.fastcompany.com\/embed\/tmiwNu9P?poster=twistage&amp;pos=inline&amp;veggiemode=1&amp;zone=\/4160\/mv.fc\/technology\/technology\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>Gab\u2019s logo is a green frog, which looks a hell of a lot like &#8220;Pepe,&#8221; a meme that became the symbol of the <a href=\"http:\/\/www.thedailybeast.com\/articles\/2016\/05\/26\/how-pepe-the-frog-became-a-nazi-trump-supporter-and-alt-right-symbol.html\" target=\"_blank\">alt-right movement<\/a>. Torba insists that the logo was inspired by a Biblical passage from Exodus. He sees Gab as &#8220;releasing the frogs on the leaders of Big Social and what they\u2019ve been doing\u2026 releasing the frogs on Silicon Valley.&#8221; He adds that he once saw a YouTube video about an African frog who saved a bunch of tadpoles by digging a pathway to another channel, and this is what he believes he\u2019s doing. Gab&#8217;s chief communications officer, Utsav Sanduja, chimes that in ancient Mesopotamia frogs represented &#8220;fertility\u2026 creation, the birth of new life.&#8221;<\/p>\n<figure class=\"inline-large inline inline column-container processed\">\n<div class=\"image-wrapper\"><img decoding=\"async\" src=\"http:\/\/c.fastcompany.net\/multisite_files\/fastcompany\/imagecache\/inline-large\/inline\/2016\/11\/3065777-inline-i-gab-screenshots.jpg\" alt=\"\" \/><\/div>\n<\/figure>\n<h4><a name=\"Can_It_Expand_Beyond_Its_Core_Audience\"><\/a>CAN IT EXPAND BEYOND ITS CORE AUDIENCE?<\/h4>\n<p>Whether or not Gab is able to extend its appeal beyond the alt-right fringe\u2014and become a true competitor to the giants of social media, as Torba told me he wants to do\u2014is difficult to say. Gab, Torba insists, is &#8220;not for a specific group.&#8221; He goes on to say that he\u2019s been &#8220;proactively reaching out to folks in the center,&#8221; and following the past week\u2019s success he thinks the audience growth is going to continue to happen. I\u2019ve been scanning the site for a few days and have found nearly every message to consist of support for Trump, condemnation of liberals, or something racist or xenophobic. Torba insists that there\u2019s actually a lot of non-alt-right dialogue going on and that its appeal is global. And in fact, he says, there are many users from Canada, Poland, India, and other countries (he adds that Gab is &#8220;going viral&#8221; in India right now) but many of them were also sharing conservative views. The Canadian users seem to love Trump as much as the Americans, and many other international users really loved to share conservative memes. Although I did find a small and tight-knit contingent of Indians who discussed local politics.<\/p>\n<figure class=\"inline-small inline inline column-container\">\n<div class=\"image-wrapper\"><img decoding=\"async\" src=\"http:\/\/d.fastcompany.net\/multisite_files\/fastcompany\/imagecache\/inline-small\/inline\/2016\/11\/3065777-inline-gabtrendingscreenshot.png\" alt=\"\" \/><\/div>\n<\/figure>\n<p>Torba claims that posts about Trump and conservative views are so dominant on Gab because trending topics is a broken science. &#8220;People see what\u2019s trending and they create that content and tag that content,&#8221; he says. &#8220;That\u2019s why you\u2019re seeing those same trends at the top.&#8221; It\u2019s a dynamic problem of how trending works, and doesn\u2019t reflect what the users are actually talking about, says Torba. But most posts I saw were very politically charged and seemed to reflect a very baseline and homogeneous reactionary ethos. Torba admits that the core user base &#8220;happens to be right now the folks on the right.&#8221; He goes on to say that he hopes people on the left join in and then they too will be heard and free to speak. One way to do that would be to get a major liberal influencer to join in and contribute content. &#8220;If we get one major person on the left,&#8221; he says, &#8220;Rachel Maddow, for example,&#8221; then her followers would likely join and perhaps balance out the current narrow stream of ideologies. &#8220;That\u2019s our goal,&#8221; he says.<\/p>\n<h4><a name=\"Strategizing_On_How_To_Harass_The_Critics_Of_Trump\"><\/a>STRATEGIZING ON HOW TO &#8220;HARASS THE CRITICS OF TRUMP&#8221;<\/h4>\n<p>Call it free speech but some of Gab\u2019s most prominent users are intent on harassment, in their own words. Take one of the most popular Gabbers, Ricky Vaughn. He had a very large following on Twitter with the alt-right community\u2014he\u2019s a proud white nationalist who has <a href=\"http:\/\/twitter.com\/robaeprice\/status\/798878040721858560\" target=\"_blank\">publicly called<\/a> for racial separatism. On Gab, he\u2019s been using a hashtag called #TwitterTerror, which aims to create a culture war on that platform. He calls for Gab users to create anonymous temporary Twitter accounts just to &#8220;harass the critics of Trump.&#8221; When people like Torba say that harassment is subjective, it\u2019s difficult to couple that with posts that actively call for users to harass.<\/p>\n<figure class=\"inline-large inline inline column-container processed\">\n<div class=\"image-wrapper\">\n<p><img decoding=\"async\" src=\"http:\/\/d.fastcompany.net\/multisite_files\/fastcompany\/inline\/2016\/11\/3065777-inline-i-gabvaughn-3.jpg\" \/><\/p>\n<div class=\"overlay\"><\/div>\n<\/div>\n<\/figure>\n<p>Though Torba insists that Gab is a place where people considered trolls on Facebook and Twitter can actively discuss their views without fear of suppression, there\u2019s an insidious side to that type of &#8220;filter bubble.&#8221; It can also serve as a planning ground for these users to start online &#8220;warfare&#8221; with their online enemies.<\/p>\n<aside class=\"sidebar right\">\n<div class=\"sidebar-inner\">\n<h2><a name=\"Related\"><\/a>Related<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.fastcompany.com\/3046772\/tech-forecast\/why-online-harassment-is-still-ruining-lives-and-how-we-can-stop-it\" target=\"_self\">Why Online Harassment Is Still Ruining Lives\u2014And How We Can Stop It<\/a><\/li>\n<li><a href=\"http:\/\/www.fastcompany.com\/3054516\/you-can-now-buy-online-harassment-insurance\" target=\"_self\">You Can Now Buy Online Harassment Insurance<\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<p>As for plans to scale up Gab, Torba cited a number of monetization models including influencer networks, premium subscriptions, and a few other tricks. Torba adds that in the last 30 days the site has raised $25,000 thanks to user donations. But the major hurdle is gaining real user traction. Remember Ello? Its <a href=\"http:\/\/observer.com\/2014\/09\/mysterious-social-network-ello-explodes-in-popularity-for-people-fleeing-facebook\/\" target=\"_blank\">closed beta growth<\/a> was much bigger than Gab&#8217;s when it originally launched in 2014 (Ello&#8217;s founder said it received 4,000 signups an hour during its peak). It also attracted a few core user groups. These users\u2014namely <a href=\"http:\/\/www.niemanlab.org\/2014\/12\/finance-medias-hottest-club-is-ello\/\" target=\"_blank\">finance Twitterers<\/a> and <a href=\"http:\/\/www.wired.com\/2016\/05\/ello-artists\/\" target=\"_blank\">artists<\/a>\u2014stayed on the platform for a bit until ultimately going back to their old social media ways.<\/p>\n<p>While there certainly is a core user base on Gab, and some are people who genuinely feel disenfranchised by sites like Twitter for whatever reason, they inhabit a very specific world and share similar views, and it\u2019s hard to imagine left-leaning influencers wanting to join the fray. Calling Rachel Maddow\u2014are you interested in Gabbing?<\/p>\n<p>___<br \/>\n<a href=\"http:\/\/www.fastcompany.com\/3065777\/inside-gab-the-new-twitter-alternative-championed-by-the-alt-right\">http:\/\/www.fastcompany.com\/3065777\/inside-gab-the-new-twitter-alternative-championed-by-the-alt-right<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dispatch from the new censorship-defying social network in the wake of &#8220;the purge&#8221; of alt-right users on Facebook and Twitter this week.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57173","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/57173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57173"}],"version-history":[{"count":0,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=\/wp\/v2\/posts\/57173\/revisions"}],"wp:attachment":[{"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateofthenation2012.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}